I am Jeremy Birch, a digital marketing specialist and web entrepreneur. This is my personal site where you can find out more about me and how I can help your business grow.
Unity and loyalty go hand-in-hand, and if you're a leader within your organization you only have 2 options on how to handle the subject.
Now I can already hear you throwing up objections like, "What if my people aren't always loyal in return?" Well here's some wisdom from the ultimate EntreLeader, Dave Ramsey, after 20 years of building his own business from scratch.
So to get straight to the point, here's the key operating principle that fuels unity and loyalty:
In other words if you want loyalty, give loyalty. It sounds simplistic, but take a moment and think back to the last time you broke this rule with a co-worker, vendor, employee, etc. As Zig Ziglar said, "Don't stand in front of the fireplace expecting heat. Add wood."
Recently, on an EntreLeadership podcast, Dave Ramsey got a chance to interview Seth Godin. He's an entrepreneur, author, and a leading voice today on the subject of marketing in the digital age. Don't take my word for it? Just type in "Seth" in Google. By his own admission he's in the business of helping people make the change that they want in their lives. You can listen to the interview here on the official site, but it was packed with so many gems I decided to summarize it here for you.
"Why does my home entertainment system have to be such a royal pain to operate?!" If you've ever asked yourself that question while juggling enough remotes to choke a horse, you know the confusion, frustration and clutter caused by remotes in a modern home entertainment system. What you may not know is how simple, elegant and inexpensive (and nearby) the solution is.
As an Audio-Visual Systems Integrator have you ever wished you could grow your internal CAD resources, but only when business heats up in the summer? Or maybe you'd love to outsource on a regular basis but are afraid of getting sub-par work. Heck, maybe you just wished your drawings looked more professional! Let me introduce you to The CAD House, the best solution I've ever seen to these problems.
Raise of hands, here. Who hates juggling all the online logins we're faced with these days? I mean REALLY hate. The teeth-gnashing angst of not being able to recall which "easy to remember" password you used for Amazon.com. Or do you keep all that sensitive data in a plain text document on one PC or, worse yet, on Dropbox so you can access it from wherever? If you know there HAS TO be a better way to manage your myriad of online profiles (I currently have about 200), I have a solution for you!
Until a few years ago I was taking the same attempts at managing my passwords as described above. But I knew it was wrong. I knew my methods were inefficient and unsecure. So I did some research and found LastPass.
It is still far and away the best password manager I've found. Here's why:
If you read my first post or watched my new intro video you know that EntreLeadership is one of the 3 main topics I write about. But what is it, and why am I such a fan? Most importantly, why should it matter to you?
First, a story. About 20 years ago a guy named Dave Ramsey, who had built himself a real estate empire, had his world crash in around him when the bank called all his loans at the same time. Several of his properties were foreclosed on, he was sued multiple times, and he came to the brink of losing his marriage because of the stress. That "reset" to Ground Zero started him on the road to rethinking and rebuilding his life according to God's principles. Ever since then he's been building a world-class company that teaches people how to handle money and avoid making the same mistakes he did.
More and more organizations are clamoring for ways to wirelessly share their Android tablet or iPad content up on the big screen (in their conference room, classroom, etc.), but the available solutions are still few and far between. So I jumped when I got a chance to demo a promising solution from a little-known company called Qomo a couple months ago. It worked well, and was inexpensive. So far so good, right? Then a couple weeks ago at InfoComm, the big Pro AV trade show, Crestron announced their AirMedia gateway. The more I heard about it, the more it's features and specs sounded strangely familiar. Upon closer inspection the similarities became inescapable.
Whether you're engaged in the world of professional, room-based video conferencing with your company or just making the occasional Skype call at home, how we look and sound on video has never been more important. Why? Because it's an extension of how we view the other person(s) as well as ourselves. It's how much we care. And if you're reading this blog, I'm guessing that matters to you.
This past week I helped one of my wife's friends answer a question that had been nagging her: "How do I keep Facebook contact info. from showing up in my iPhone's contact list?" Since Facebook adds itself to your contact list by default, I knew there had to be others who wanted to do this. So if that's you, let's get right to it.
Step 1: Click on "Settings" on your iPhone
Step 2: Scroll down to Facebook
Step 3: Switch off "Contacts"
Viola! Couldn't be simpler. Depending on how popular you are (tongue in cheek) it may take a couple minutes to completely go through your contact list.
You've often heard it said, "It's not what you know, it's who you know." If you're championing a cause, product or service, that Who is your target audience.....your customers. They are the ultimate measure of your success. But what if you're marketing like gangbusters but not seeing customers turn into loyal, raving fans? Could it be that you're not delivering a "Wow" experience?
In his Platform book, Michael Hyatt outlines how to build a significant and enduring virtual "stage" that's critical in connecting with your Who. But that's useless, even damaging, if you don't start with a compelling product that creates a "Wow" experience with your customers. As advertising godfather David Ogilvy once said,
"Great marketing only makes a bad product fail faster."
Failure is slower, I'm sure, if your product is only mediocre. But that's no better of an outcome. The goal is crazy success, people! Not just getting by! Let me give you an example of what I mean from a recent "Wow" experience my wife and I had while out to dinner.